Ian Cockburn

Ian CockburnManaging Director, 5one South Africa

Ian has a wealth of experience in engaging major companies with the concept of putting the customer first. Before joining 5one, Ian led Insights & Solutions in the International Business Development team at dunnhumby. His approach brought best in class customer first solutions to retailers, taking them through the early stages of customer centric retailing right through to full scale deployment of tools, technology, a new customer language and approach to putting the customer at the heart of the business.

Ian’s broad international experience of putting the customer first stems from working both client and agency side with some of the leading brands in the World, helping them understand and listen to their customers in order to make better business decisions. His life and work has taken him to all corners of the earth, living and working in 4 continents.

Ian joined 5one in 2012 as Managing Director of 5one South Africa. With his unrelenting drive to focus on the customers, Ian is leveraging his wealth of experience to help grow the business in such a diverse and growing market. Delivering measurable value through actionable insights and simplicity with our retail and FMCG clients is his passion as well as his responsibility. Through this work Ian in also is helping to grow 5one internationally.

In his spare time, Ian enjoys reading, travelling and everything sports related, making Cape Town the ideal place for him to be based. He has a Degree and a Diploma in Marketing, is a Chartered Marketer and has recently completed a Master in Global Business at Oxford Business School.

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