European Commercial Director, 5one Group
Helen joined 5one as European Commercial Director in February 2013, managing all of 5one’s European client relationships, FMCG supplier relationships and the category management teams.
She brings to this role her extensive loyalty, retail and FMCG experience gained whilst working at some of the UK’s best known companies – Nectar, Unilever and H.J. Heinz. Joining Nectar, the leading coalition loyalty programme in the UK, before its launch in 2002, Helen rose to Group Strategic Director, where she managed all of the retail accounts. She was previously Head of CRM at Unilever, working across all of their brands and prior to that she spent several years at H.J. Heinz where she successfully managed various categories before taking on responsibility for all advertising, communications and CRM across Heinz’s portfolio. More latterly, Helen was Head of Relationship Management – Retail at MasterCard, where she had responsibility for the relationships with the retailers and their banks.
In her spare time, Helen can be found chasing around after her young family.