MasterCard Acquires 5one Marketing Limited

Tuesday 4th November 2014

PURCHASE, N.Y. – Nov. 04, 2014 – MasterCard (NYSE: MA) today announced it has acquired 5one Marketing Limited, a global consultancy providing services, analysis and software to help retailers manage and grow their businesses.

The company will be integrated into MasterCard Advisors, the professional services arm of MasterCard that combines analytics and payments expertise to provide issuers and retailers actionable insights and solutions.

“We see 5one as a natural complement to our strong information solutions and consulting foundation,” said Kevin Stanton, president of MasterCard Advisors.  “For several years, we have strengthened our relationships with and support of retailers.  Our combined offering will provide our clients with richer insights on spending trends and help retailers across all sectors grow their businesses.”

ShopperCentre, 5one’s proprietary software, helps optimize insights drawn from their clients’ data.  This solution, combined with trends from MasterCard Advisors’ Information Solutions business, will help deliver retailers a unique set of insights and decision-making resources.

“We look forward to becoming part of the MasterCard family,” said James House, CEO of 5one.  “Both organizations feature a strong commitment to help retailers grow their business and drive bottom-line performance.  This enhanced effort will help expedite that.”

5one is a subsidiary of the LaSer Group and has operations in the United Kingdom, United States and South Africa.

Terms of the agreement were not disclosed.

About MasterCard

About MasterCard Advisors

Forward Looking Statements:
Statements in this press release which are not historical facts, including statements about MasterCard’s plans, strategies, beliefs and expectations, are forward-looking and subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements speak only as of the date they are made.  Accordingly, except for the company’s ongoing obligations under the U.S. federal securities laws, the company does not intend to update or otherwise revise the forward-looking information to reflect actual results of operations, changes in financial condition, changes in estimates, expectations or assumptions, changes in general economic or industry conditions or other circumstances arising and/or existing since the preparation of this press release or to reflect the occurrence of any unanticipated events. Such forward-looking statements include, without limitation, statements related to the Company’s ability to close the transaction in the third quarter of 2014; and enhance the consulting services currently provided by MasterCard Advisors through the acquisition of 5one

Actual results may differ materially from such forward-looking statements for a number of reasons, including those set forth in the company’s filings with the Securities and Exchange Commission (SEC), including the company’s Annual Report on Form 10-K for the year ended December 31, 2013, and Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that have been filed with the SEC during 2014, as well as reasons including difficulties, delays or the inability of the company to achieve its strategic initiatives set forth above.  Factors other than those listed above could also cause the company’s results to differ materially from expected results.