The CMO Guide to Omnichannel Personalization
Wednesday 13th November 2013
CMO Club And Industry Experts Weigh In
This guide provides insights from CMOs for CMOs.
A must read, providing rich peer examples and industry perspective on how best to engage your customers through omnichannel personalization.
Aggregated feedback from 12 CMO Club members and fellow industry experts to:
- Provide a peer definition of omnichannel personalization, make a case for it and identify influencers
- Demonstrate how to shift interaction with customers from one-way monologue to a two-way dialogue in any channel
- Identify critical enablers for execution and efficiency
- Provide a future outlook on the Customer Experience
- Summarize keys for success and peer nominated “best-in-class” retailers who are delivering the Customer Experience with excellence
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