About us

Who we are – Customer Centricity Experts

5one is a catalyst for implementing change in the way retailers run their businesses, moving from product to customer centric. 5one delivers all or part of an end to end customer centric journey from defining the vision and business case, to implementing marketing and merchandising solutions, to facilitating adoption of core principles internally across functions and externally with suppliers.

5one is based in London, with worldwide operations in New York and Cape Town.

On November 4th 2014, 5one proudly announced that it will be acquired by MasterCard. 5one joins MasterCard, a leader in global payments and technology, to enhance support for retailer programs.

About MasterCard

About MasterCard Advisors

Our history

  • 2014

    5one is acquired by MasterCard

    Enhances Support for Retailer Programs

  • 2013

    The new 5one brand is launched and our next generation of proprietary Shopper Centre applications are introduced to our retail and FMCG clients . 5one’s activities in North America continue to expand, as its signs a contract with leading Canadian department store, Holt Renfrew.

  • 2012

    5one South Africa helps Pick n Pay's Smart Shopper programme become the biggest in Africa, with over 6 million members. 5one is contracted by the Selfridges Group to define its global customer engagement strategy for the omnichannel age.

  • 2011

    5one South Africa expands rapidly and moves to 2 new locations in Cape Town and Johannesburg.

  • 2010

    5one signs a ground breaking contract with South Africa's premier grocery chain Pick n Pay to launch Africa's first grocery loyalty programme, Smart Shopper. 5one operations are launched in the USA, the New York office is opened and a long-term agreement is signed with the USA's most prestigious department store, Saks Fifth Avenue.

  • 2009

    5one works with Galeries Lafayette on defining its customer-centric roadmap. LaSer launches its Customer Demand Chain proposition, powered by 5one’s Shopper Centre platform.

  • 2008

    5one launches its South African operation in Cape Town with clients including Woolworths and Clicks. Work begins with Modelo Continente, Portugal’s largest grocer, to create a customer centric approach and strategy.

  • 2007

    5one becomes part of LaSer, Europe’s leading provider of marketing and payment solutions to retailers, with a turnover of €1.7bn and a presence in 6 European markets.

  • 2006

    5one starts work in South Africa with major H&B retailer, Clicks, to drive greater value from its loyalty programme. 5one wins “Best Use Of Data In Retail” at the Data Strategy Award for offer optimisation with Boots.

  • 2005

    5one implements the ground breaking offer optimisation software for Boots to drive their direct marketing effort through the Advantage Card.

  • 2004

    Already 20 strong, 5one works with some of the leading retailers in the world including Boots in the UK, the Metro Group in Germany and Albertsons in the USA.

  • 2003

    Work begins with Payback’s partners defining their customer strategy within the scheme. 5one begins a long-term contract with Bupa private medical insurance in the UK.

  • 2002

    5one is founded by 4 industry professionals with expertise in customer analysis, marketing, database and technology solutions. 5one wins a major contract with Payback in Germany to define a customer engagement strategy for the coalition loyalty scheme.

2014

5one is acquired by MasterCard. Enhances Support for Retailer Programs

2013

The new 5one brand is launched and our next generation of proprietary Shopper Centre applications are introduced to our retail and FMCG clients.
5one’s activities in North America continue to expand, as its signs a contract with leading Canadian department store, Holt Renfrew.

2012

5one South Africa helps Pick n Pay’s Smart Shopper programme become the biggest in Africa, with over 6 million members.5one is contracted by the Selfridges Group to define its global customer engagement strategy for the omni-channel age.

2011

5one South Africa expands rapidly and moves to 2 new locations in Cape Town and Johannesburg.

2010

5one signs a ground breaking contract with South Africa’s premier grocery chain Pick n Pay to launch Africa’s first grocery loyalty programme, Smart Shopper.
5one operations are launched in the USA, the New York office is opened and a long-term agreement is signed with the USA’s most prestigious department store, Saks Fifth Avenue.

2009

5one works with leading department store, Galeries Lafayette on defining its customer-centric roadmap.

2008

5one launches its South African operation in Cape Town with new clients including Woolworths and starts work with the AS Watson Group in Europe.

2007

5one becomes part of LaSer, Europe’s leading provider of marketing and payment solutions to retailers, with a turnover of €1.7bn and a presence in 6 European markets. LaSer is jointly owned by BNP Paribas and Galeries Lafayette.

2006

5one enters the South African market with major H&B retailer, Clicks, to drive greater value from its loyalty programme and introduces a new service to provide targeted marketing opportunities to FMCG manufacturers.

2005

5one develops a pan-European relationship with BP Retail, launching projects in the UK, Poland and Germany.

2004

5one works with some of the leading retailers in the world including Boots in the UK, the Metro Group in Germany and Albertsons in the USA.

2002

5one is founded by 4 industry professionals with expertise in customer analysis, CRM, database and technology solutions and the shared vision of helping businesses win through customer centricity.

Corporate responsibility

5one believes in thinking global, acting local.  This applies to everything we do, both internal and external.  5one promotes internal communities to support each other in delivering great work across geographies, taking international best practices and making them applicable in stores from New York’s Fifth Avenue to Johannesburgs’ Soweto township.  5one also engages with external communities to support critical social issues that enable new growth across a continent or within a village.